The thing that was cool was that Mass Effect is kind of an RPG for me, with the cover-based shooting. I think there's a reason why it's been successful. Because gamers love Gears. It's like well, here's something that's like Gears, but even has more depth, and a different setting. It's Star Wars for this new generation, right? Well, and the addition of the potential for having sex in a video game is also very powerful.