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In the chaotic world of internet memes, Max Silverberg, a greedy landlord turned web admin, runs "You're The Dog Now Man" (YTDNM.com), a meme creation site once beloved for its quirky community. Max, a 40-year-old with a penchant for gaudy suits and profiteering, sees YTDNM as his cash cow. The site’s star is Moon Head, a fictional character with a glowing lunar noggin, whose absurd, joyful memes—think Moon Head surfing on comets or juggling stars—spark endless laughter. Users adore crafting these wholesome creations, flooding the site with lunar love.But Max, obsessed with monetization, despises Moon Head’s non-commercial vibe. He bans top creators, deleting their accounts to push ad-heavy, low-effort memes that rake in clicks. Quality users, fed up with his greed, abandon YTDNM for rival sites like MemeLad and Gigglesphere, where Moon Head thrives. Max’s site withers, a digital ghost town, proving even a moon’s glow can’t outshine a community’s spirit.